I’m on patrol late one night listening to a country-western radio station when an ad for Healthy Trim (aka Healthe Trim) comes speeding along with BIG claims for fast weight loss.
“Get high school skinny!” screamed the ad.
I thought I would “pull it over” to see if I needed to write a citation or let them off with a warning.
Nothing wrong with big health promises, if they’re backed up with research and customer results.
Here’s what I found after “running the plates” on Healthe Trim:
Healthy Trim Product & Health Claims:
* Their website video claims Healthe Trim is the “#1 All Natural Supplement In The World” and the “Fastest Selling Weight Loss Supplement In America.”
* The video spokesperson, Monique (who we believe to be the company owner’s wife, see below), claims she lost 10 pounds in about 2 weeks while on Healthe Trim.
* Monique says Healthe Trim is a “Miracle Product.”
Health Hound’s Field Findings:
I could find no information confirming Healthy Trim’s claim to be the fastest selling weight loss supplement in America or #1 all natural supplement in the world.
HealthyLife Sciences, LLC, the maker of Healthe Trim, has only been in business since January of last year (2009). With literally hundreds of other natural diet supplements on the market being sold through GNC, Walmart and Vitamin Shoppe, it’s difficult not to raise an eyebrow on this one.
I watched a radio station interview of Healthe Trim Founder, Matthew Dwyer, and his wife, Monique. Monique is the SAME energetic video spokesperson on the HealthyTrim.com promotional website (where she fails to mention, by the way, that her husband owns the company).
You can watch that radio station interview here.
Health Hound Assessment:
WARNING Issued: No independent data published to support Healthe Trim sales and market share claims.
Citation Issued: NO scientific research is provided on the Healthe Trim website to backup claims that the product can help you lose the 10 pounds in 2 weeks as Monique states in her video. Most health experts recommend that, for healthy weight loss, you should only lose 2 pounds per week. The Healthe Trim website may be in violation of new FTC rules stating companies need to publish the “typical” results of their customers alongside glowing testimonials.
It conveniently slips Monique’s mind during the HealthyTrim.com website promo video that she has a Personal Trainer and works out at least 3 times a week, which she admits during the radio interview video.
Citation Issued: “Miracle Product?” ‘Nuff said.
Healthe Trim Pricing:
One “30-day supply” of Healthe Trim is currently priced at $54.95
plus $7.95 shipping, bringing the total cost to $62.90 per bottle.
WARNING Issued: The video and the FAQ states that you may need to take up to 2 capsules at at time, twice a day (4 capsules per day). That would make one bottle of Healthe Trim last only 15 days (4 capsules x 15 days = 60 capsule bottle), which means you would need to spend $109.90 plus shipping for a true 30 day supply. This possibility needs to be better disclosed at time of purchase.
Company & Reputation
HealthyLife Sciences, LLC is based in Atlanta, GA.
The company publishes their address, phone number and support email address. They also provide a toll-free number for customer support.
HealthyLife Sciences, LLC
8601 Dunwoody Place
Building 400, Suite 418
Atlanta, Georgia 30350
Toll Free Customer Support: 800 456-TRIM (8746)
Better Business Burea (BBB): I found HealthyLife Sciences to be a BBB Accredited company with an A- rating.
As of this Health Trooper filing, I could find NO “rap sheet” (complaints) on HealthyLife Sciences on popular consumer advocacy websites such as http://www.complaintsboard.com or http://www.ripoffreport.com.
The amount of negative chatter on the Internet concerning Healthe Trim was low.
Health Hound Wags Tail: It appears that HealthyLife Sciences does a good job of customer support and honors customer refund requests.
Product & Ingredients
According to HealthyTrim.com, Healthe Trim contains the following ingredients:
* Green Tea Leaf Extract
* Poria Cocos
* Coix Seed
* Cassia Seed
* Lotus Leaf
* Water Palntain
* Mulberry Leaf
* Gymnema Sylvestre
* Eleutherococus Senticosus
* Trace Minerals
* Caralluma Fimbriata
* Chromium Picolinate
* Hoodia Gordonii
Health Hound’s Field Findings:
The Health Hound knows that many of these ingredients have been shown to support healthy weight loss in scientific studies.
The PROBLEM is that ingredients like Caralluma Fimbriata require a significant amount of the herb to be effective (according to the research) and it would be difficult to include enough in one capsule along with effective doses of the FIFTEEN other ingredients.
A strategy of “pixie dusting” a whole slew of ingredients in one diet formula is common in the supplement industry to create the appearance of a “comprehensive formula.”
It’s impossible to tell whether effective dosages of each ingredient are present because Healthe Trim doesn’t publish the precise amounts per capsule.
WARNING: As of this writing, Healthe Trim’s website FAQ reports that Healthe Trim contains Hydroxycitric Acid (HCA).
Here’s a screenshot of the HealthyTrim.com FAQ concerning HCA:
On May 1, 2009, the FDA issued a warning for consumers to stop using a competing product, Hydroxycut (a product containing HCA), because of reports of liver failure requiring liver transplants in some cases.
FLASH UPDATE: Here is the current (as of Feb. 24, 2010) supplement facts for Healthy Trim. What’s very odd is that the ingredient containing HCA, Garcinia Cambogia, is NOT currently listed on Healthy Trim’s ingredients page. Why the omission?
Health Hound Assessment:
WARNING Issued – If Healthe Trim does contain HCA, the Health Trooper must issue a warning that consumers should be very careful before considering taking this supplement.
CITATION Issued – I could not find any references to scientific research or clinical studies backing up Healthe Trim’s weight loss claims on the HealthyLife Sciences website. This, coupled with my skepticism that Healthe Trim is able to include effective doses of the 16 listed ingredients in 1 or 2 capsules forces me to issue a Health Trooper CITATION on the grounds that Healthe Trim may be inflating the effectiveness of their formulation by using a “everything but the kitchen sink” marketing strategy.
Health Hound Overall Assessment: “Reckless Marketing”
While HealthyLife Sciences receives good marks for apparently taking good care of its customers and A- BBB rating, I can’t ignore the fact that Healthe Trim results are being overhyped.
There’s no documentation of what results a typical customer is really getting and no disclosure of simple stuff like the fact that the video model on the website is the founder’s wife who uses a personal trainer and works out 3 times a week.
HealthyLife Sciences marketing method of co-opting popular radio DJ’s to lose weight with Healthy Trim and then buy advertising on those same stations smacks of a “payola” scheme.
The final straw is that the product may contain HCA (according to the product FAQ’s), which may make it a health hazard.
Share your Healthe Trim story with the Health Hound! Leave a statement below and I’ll be sure to follow up.
I’m always on the trail!
Henry The Health Hound